A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...
Few brands are more recognizable worldwide than The Coca-Cola Company. The product was created more than 150 years ago, and its popularity is an understatement. President Donald Trump is reportedly ...
Coca-Cola bottles, clothing, and other collectible items can date back more than 100 years and be extremely valuable in good ...
Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...
When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Coca-Cola / forpeople Branding nutritional drinks can present a dilemma. Often brands ...
Cola's glass bottle design so instantly recognisable? How did the design come about, and why has it done so well? We explore ...