– Coca-Cola has expanded the remit of its top marketer, Manolo Arroyo . From March, he’ll take on the role of executive vp ...

ATLANTA — Coca‑Cola and Disney have announced a "Refresh Your Galaxy" collaboration. The global campaign will feature a series of 30 collectible package designs showcasing Star Wars characters and ...

Coca‑Cola’s AI Christmas ad led to pushback for the second consecutive year. The commercial’s creator fired back in defense of the controversial holiday spot. Coca-Cola released its 2025 holiday ad ...

As part of the promotion, they will also launch a special AR campaign called the Holocreator. This app will allow you to record messages of yourself and imprint them onto characters to send a special ...