“Most people know the 4 C’s of a diamond,” begins one version of the ubiquitous jewelry ad. “Now Kay Jewelers brings you the newest C . . . CHOCOLATE.” On cue, a “dazzling decadent” chocolate Le Vian ...

You may see them all year long, but ad campaigns for sparkly jewelry really ramp up between Thanksgiving and Valentine’s Day. And in the past few years, the usual suspects — “a diamond is forever” and ...

New York, NY, Nov. 11, 2025 (GLOBE NEWSWIRE) -- This year marks a milestone in the world of fine jewelry as Le Vian®, the iconic American jewelry house known for its trend forecasting and storytelling ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. When jewelry designer Le Vian first introduced its Chocolate Diamonds ...

Following is a transcript of the video. Narrator: Rihanna wore a $130,000 chocolate diamond necklace to the 2018 Grammys. And these Chocolate Diamond earrings that J-Lo likes to borrow: just over ...