Campaign Asia

Barbie launches inclusive brand campaign geared toward parents

Barbie’s latest brand campaign, launched during halftime at Friday’s (August 30) WNBA matchup between the Indiana Fever and Chicago Sky, isn’t as pink and plastic as one might expect. Instead, it ...
Yahoo

Hundreds of thousands of children have type 1 diabetes. Now, there’s a Barbie who has it, too

The latest Barbie slays in a chic blue polka-dot crop top, ruffled miniskirt, chunky heels and an insulin pump. She is the brand’s first doll with type 1 diabetes. Dollmaker Mattel worked with ...
Business Wire

Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is debuting the first Barbie doll with type 1 diabetes (T1D). This addition to the line enables more ...
WBAL

What It’s Like Playing with the Talking ‘Hello Barbie’

(NEW YORK) — While the upcoming talking Barbie made waves after some parents called it creepy, its biggest barrier may be the shift in doll play and price. At $75, Mattel will have to prove to parents ...
Nasdaq

Barbie® Introduces the First Blind Barbie Fashionista Doll and Black Barbie Fashionista Doll With Down Syndrome, Allowing Even More Children to Tell Stories Through Play

Released as part of this year’s global Barbie Fashionistas lineup, Barbie partnered with the American Foundation for the Blind and National Down Syndrome Society to ensure doll designs accurately ...
KSL

Hundreds of thousands of children have Type 1 diabetes. Now, there's a Barbie who has it, too

NEW YORK — The latest Barbie slays in a chic blue polka-dot crop top, ruffled miniskirt, chunky heels and an insulin pump. She is the brand's first doll with Type 1 diabetes. Dollmaker Mattel worked ...