(Reuters) - While U.S. food companies are making healthier breakfast cereals for children, they're also aiming more ads for their unhealthiest products at kids, according to a report issued on Friday.

One of the top sources of added sugar in children's diets is in their breakfast cereal. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...