Nearly three-fifths of car buyers turn to their mobile devices to read up on you and your fellow dealers, be it a review or a search for your store. That’s according to the 2014 Automotive Social ...
Keyloop has announced a suite of new tools aimed at helping dealers stand out on search engines which are increasingly driven ...
Hokey, funny car dealer ads dominate local TV broadcasts for a reason: They work. But auto dealers like Rick Ricart are starting to expand into places like YouTube and Facebook. “TV is the new ...
In an industry that has evolved right along with the Internet and new Web-based marketing opportunities, dealers now have a plethora of options to take into account when deciding how best to reach a ...
Car dealers are missing out on customers by failing to respond quickly enough to enquiries. That is according to new data ...
In the automotive market, simply having a wide selection of cars or offering competitive pricing is no longer enough.
The automotive industry has seen quite a digital transformation over the past few years as the consumer digital retail vehicle shopping experience has changed. Car shoppers now toggle between TikTok, ...
Meta's Facebook Marketplace is enforcing new restrictions on vehicle listings that appear designed to push car dealers toward paid advertising, and the change is creating an uneven early impact. Some ...
Hyundai Motor America didn't run a Super Bowl spot this year, but it still grabbed some attention from the sidelines for its Ioniq 5 electric crossover. The Korean automaker instead opted for an ...
Buying a car is often stressful and these days, very expensive. So it can be especially frustrating when a dealer tries to tack on extra fees. But here’s the good news: Consumer Reports says there are ...
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