MediaPost

For Early Times, Canadian Mist, It's A New Day As Brown-Forman Aims For Pricier Labels

Some old liquor brands are held in reverence — like Glenlivet Scotch, which dates back to 1824. And then there is a Kentucky whiskey with a great old name, Early Times, which, just in time for its ...
MediaPost

Canadian Mist: Let The Garage Games Begin

Canadian Mist is evolving its recent brand messaging to give people permission to enjoy their whiskey without the need to impress others. The “Garage Games” campaign, developed with PriceWeber, ...
WDRB

Brown-Forman to sell Early Times, Canadian Mist to Sazerac

LOUISVILLE, Ky. (WDRB) – Brown-Forman Corp. will sell its Early Times and Canadian Mist whiskey brands to family-owned Sazerac Co., the parent company of Buffalo Trace bourbon, the companies said in a ...
Lexington Herald Leader

Brown-Forman sells three brands. One was used for mint juleps at the Derby for years.

Louisville-based Brown-Forman, parent of Jack Daniel’s Tennessee Whiskey, is selling off three key brands. “Early Times and Canadian Mist have been valued brands in our portfolio for many years, and ...
Business Wire

Brown-Forman Completes Sale of Early Times and Canadian Mist to Sazerac

LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) announced today that it completed the sale of the Early Times, Canadian Mist, and Collingwood brands, and the ...