Following is the executive summary: Forrester evaluated leading enterprise CRM suites vendors across 493 criteria and found that Oracle's Siebel CRM and SAP's mySAP CRM are the clear Leaders. They ...

Account mapping is a strategic process that involves researching and visually organizing the key stakeholders, decision-makers and influencers within a target customer's organization. It creates a ...

Sales teams are tasked with nurturing leads and driving them to a sale. In order to do this, they need to maintain a clear record of communication with each prospect. This is especially important as ...

When Microsoft began demoing early betas of its newest CRM iteration, Dynamics CRM 2011, it used map-based examples to show off the functionality. Problem was, there were no robust mapping features ...

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...