Chief marketing officers already operate at the cross-section of customers and key internal teams, so they can play a vital role in shaping business strategy.

Learn how collateralized mortgage obligations (CMOs) work, their structure and risks, and their role in the financial markets ...

Chief marketing officers rarely agree on a topic like AI. Yet 87% of senior marketing and digital executives surveyed in new research from Cordial and organizational strategist Dr. Janet Sherlock ...

While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according ...

Most CMOs say they have a high degree of influence within their company, but most also say they find it difficult to align leadership around their marketing vision, according to ...

There is a renewed confidence in creativity among global CMOs, with 83% believing that creative ideas can transform businesses, according to Dentsu Creative’s 2024 CMO Report shared with Marketing ...

Winning in the AI era won't come from chasing the best tool—it will come from CMOs who orchestrate teams, not chase solo heroics.

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Mortgage-backed securities (MBS) and ...