"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Salon keratin treatments are unrivaled in their ability to smooth and straighten hair, but they can cost ...

If you know someone who’s had a Brazilian hair treatment, they probably won’t shut up about it (some because it’s so amazing and others because it’s so expensive, but anyhoo). The hair straightening ...

THE QUEST for straighter hair has moved from the simple mechanics of ironing to chemical relaxing and, most recently, to exotic hybrids from Japan and Brazil. Brazilian keratin treatment, which burst ...

Despite its heavy price tag and hours-long timeframe, the keratin hair treatment, also referred to as the Brazilian keratin treatment or a Brazilian blowout, has been growing in popularity for its ...

I like my hair, but I don’t love it. No matter how many incredible, stylist-recommended, bank account-breaking conditioners, serums and anti-frizz sprays I apply to my long, sort-of wavy, but mostly ...

As beauty services go, keratin hair treatments might be the most controversial of the last decade, second only to indoor tanning, and maybe fake Kylie lip kits. And yet still two truths remain.