Unfortunately, curly hair is naturally lacking in protein and keratin. The goal of the Brazilian Keratin is to infuse hair with these essential proteins to defrizz, smooth, add shine and make it ...

If you know someone who’s had a Brazilian hair treatment, they probably won’t shut up about it (some because it’s so amazing and others because it’s so expensive, but anyhoo). The hair straightening ...

Dr. Ava Shamban is a board-certified dermatologist based in California and founder of Ava MD. She specializes in body contouring, injectables, lasers, medical dermatology (like hair loss treatments) ...

There are tons of hair treatments out there, each buzzier than the last. For instance, you may have heard of a Brazilian blowout—which gives you bouncy, luscious locks. Or you may be curious about a ...

THE QUEST for straighter hair has moved from the simple mechanics of ironing to chemical relaxing and, most recently, to exotic hybrids from Japan and Brazil. Brazilian keratin treatment, which burst ...

From Khloe Kardashian to Sarah Jessica Parker and Jennifer Aniston, celebrities all over are obsessed with Brazilian blow dries. Once a sleekening secret of the showbiz industry, the blowouts — or ...

As beauty services go, keratin hair treatments might be the most controversial of the last decade, second only to indoor tanning, and maybe fake Kylie lip kits. And yet still two truths remain.

Forbes contributors publish independent expert analyses and insights. Caroline Tell is a New York-based travel and lifestyle writer. This article is more than 7 years old. I tend to find the worst ...