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One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...

Meta has rolled out Branded Content on Reels, so creators can now use the ‘Paid Partnerships with’ label on organic posts, and participating sponsors will be able to easily convert them to Branded ...

There’s no denying the increasing adoption of branded content in today’s marketing environment but understanding its real power is in mobile, according to a new report from content technology platform ...

The prevalence of brand-funded content and entertainment is noticeably on the rise. A decentralized media landscape means there is more for consumers to watch than ever before – and brands have been ...

AI-generated content is now a standard part of many marketing workflows. Teams are experimenting with different approaches and learning how to get better results. AI-generated drafts often sound ...