For a business to be successful it needs a strong brand that is consistent and relevant across every touch-point. For this to be sustained, the brand needs to be important at a senior level and – ...

Marketing professional Shalini Malhotra tells us about her work and experience on our Brand Management Short Course at ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Why Being Hated Isn’t The Worst Thing For Your Brand Haters are gonna hate, and achieving salience ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is ...