How mainstream can an NFT brand get? A year after launching as a set of 10,000 NFTs, Bored Ape Yacht Club is going Hollywood with "The Degen Trilogy." Daniel Van Boom is an award-winning Senior Writer ...

Bored Ape NFTs provide digital identity and club access, initially sold for approx. $190, now priced over $300,000. The collection gained popularity through celebrity endorsements and high-profile ...

For a year or two in the early 2010s, a certain genre of cheesy, irresistibly uplifting headline was unavoidable on Facebook. You know the trope – someone died in an inspiring way, a potentially bad ...

What even are these things? Credit: Ian Moore / Mashable Composite; Bored Ape Yacht Club / Yuga Labs LLC Last month in April, news went out that Yuga Labs, creators of the at-once mega-popular Bored ...

Grammy-winning producer and songwriter Timbaland has announced his latest venture and partnership, Ape-In Productions (AIP) — an entertainment company and virtual community that will launch and ...

On social media, agreements are tenuous and alliances fleeting. It pays to be as incendiary as possible—conflict drives more engagement than politesse or coöperation. But, at the beginning of May, ...

J ust last year, the four thirtysomethings behind Bored Ape Yacht Club — a collection of 10,000 NFTs, which house cartoon primates and unlock the virtual world they live in — were living modest ...

This collection of 10,000 cartoon apes has become the poster child of NFTs. Right now, the cheapest you can buy one for is $150,000. Daniel Van Boom is an award-winning Senior Writer based in Sydney, ...