Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...
Meta will begin using AI chat as data for ad targeting and content personalization across Facebook, Instagram, WhatsApp, and ...
Alongside the MCP launch, Amplitude also today introduced the open beta of Amplitude AI Agents, a set of tools that ...
A new Apple-supported study argues that your behavior data (movement, sleep, exercise, etc.) can often be a stronger health signal than traditional biometric measurements like heart rate or blood ...
This article is sponsored by Profility. In this Voices interview, Skilled Nursing News speaks with Katelyn Caselli, Vice ...
Your dashboards look steady and surveys show loyalty—yet a competitor just took your share. See what’s really happening, and ...
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How the U.S. economy is defying gravity—and how insights into human behavior help us understand why
U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, ...
When behavioral health is left untreated or unsupported, it silently fuels higher medical claims, reduced productivity, and ...
General Motors and its subsidiary OnStar agreed to a settlement that prohibits them from sharing driver location and behavior data with third parties, the Federal Trade Commission announced yesterday.
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