My husband Pat and I own and operate a cow-calf operation and produce diversified row crops near LaMonte, Missouri. However, as much as I enjoy farming, my true passion is education. I was a teacher ...

Extensive research conducted by the National Pork Board and the Beef Checkoff Program indicates that today’s consumers are as confused as ever when it comes to purchasing fresh meat. To drive purchase ...

The Beef Checkoff is marking its 40th anniversary in 2026, celebrating decades of work to strengthen beef demand through research, promotion and education. Created at a time when consumer confidence ...

I’m a third-generation cattle producer in southern Wisconsin, and I’m also a representative of a national livestock video auction company. As a member of the Cattlemen’s Beef Board, I’m in a unique ...

The Beef Checkoff and the Mushroom Council are teaming up for a third Veal Mushroom Summer Grilling Promotion. A new Veal Mushroom Blend Sliders recipe will be introduced through labels placed on ...

Getting your Trinity Audio player ready... Does the phrase “Beef. It’s What’s for Dinner” ring a bell? Many Americans still remember this catchy slogan from a 1993 advertisement. But here’s a ...

A recent letter in this paper grossly misrepresented the purpose of the OFF act. The Opportunity for Fairness in Farming (OFF Act) legislation orders investigation, including audit of the various ...