We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series.

NBC Sports has found its basketball equivalent to Carrie Underwood. The company announced Monday that Lenny Kravitz will perform the introduction anthem music for Sunday Night Basketball, which will ...

Ball brothers continue to travel NBA, music journeys originally appeared on The Sporting News. Add The Sporting News as a ...

Page Six scored a coveted invite to SRGN Studios in Los Angeles, where the pop star has been playing ball — and having a ball ...

Lenny Kravitz will give “Sunday Night Basketball” the kind of opening that Carrie Underwood delivers to “Sunday Night Football.” ...

With Luka Dončić and LeBron James out, it's clearly going to be Austin Reaves show. That said, Hachimura will also play a ...