Barilla is a household name when it comes to pasta, and its deep blue box with its red-and-white logo is one of the most recognizable packaging in the pasta aisle. But this state of affairs didn't ...

PARMA, ITALY — Barilla Group is marking its 145th anniversary with the debut of a new visual identity, including a new logo and sustainable packaging, as well as a new product launch. The new logo ...

MILAN (Reuters) - Barilla, the world's biggest pasta maker, is moving upmarket with a new high-end pasta range that aims to keep up with consumer tastes for premium quality foods. The 145-year old ...