The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Agentic AI can play a strong role in enabling hyper-personalized marketing by facilitating a meaningful, one-to-one conversation.

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

Searching for the best B2B demand generation agency in the US? Read on to find the perfect fit using our US Agencies ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Hollrah, vice president, product ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before they ever speak to a sales rep. Committees of six to thirteen people weigh ...

AdKit, the advertising platform connecting AI agents to ad accounts, is extending its Model Context Protocol service to LinkedIn Ads, giving B2B marketers a way to build audiences, launch campaigns, ...

As artificial intelligence and automation rapidly reshape the B2B marketing landscape, organizations are fundamentally changing how they create content, personalize campaigns, analyze customer ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Traditional B2B marketing content ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...