If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, ...
The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.
As an Independent Strategic Consultant, Ivan Guzenko provides professional advice to the CEO and C-level management for SmartyAds Inc. October 15, 2025, may go down as one of those quiet turning ...