FLOWER MOUND, TX – October 22, 2025 – PRESSADVANTAGE – As digital advertising faces increasing saturation and declining ...

GCADA launches DriveNEO.com, a new marketplace connecting Northeast Ohio car shoppers directly with local dealer inventory.

The automotive industry is undergoing a significant transformation with the rise of direct-to-consumer (DTC) car sales. This model bypasses traditional dealerships, offering consumers a more ...

ATLANTA--(BUSINESS WIRE)--Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the ...

Direct Auto Insurance debuted a rebranding campaign that focuses on second chances, according to details shared with Marketing Dive. "Get Direct & Get Going" plays on the challenges of getting ...

According to the Vertis proprietary Customer Focus® 2005 Automotive Direct Marketing study, 73 percent of adults who plan to purchase a new vehicle responded to automotive direct mail they received.

CHICAGO–(BUSINESS WIRE)–NextGen Growth Partners (“NGP”) announces the acquisition and merger of Dealer 121 LLC (“Dealer 121”) and Jacobs Marketing Group, LLC (“JMG”). Headquartered in Roseville, MN, ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...