BMW’s iX3 Flow Edition brings E Ink Prism to production, enabling dynamic, energy-efficient color-changing exteriors that ...

In 2022, BMW's iX Flow showed that a car with color-changing bodywork was possible. The electric SUV was shown at CES in Las Vegas, using the same e-ink technology used by Kindle e-readers to alter a ...

You may have heard that red cars have the highest insurance costs. This is often stated as a fact, with the explanation that police officers view people with red cars as more reckless and likely to ...

PPG has named Purple Basil as its 2025 Automotive Color of the Year, per the paint supplier’s annual global automotive color trends report. The Color of the Year accolade is intended to provide ...

The choice of a car color is pretty much black and white. Literally, for the most shoppers. A new study by online car marketplace iSeeCars looked at over six million used car sales this year to ...

The 2024 Automotive Color of the Year announced by car paint manufacturer Axalta Coating Systems is Starry Night, the first black shade among the ten color of the year hues Axalta has announced over ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...