Despite the shift, Meta’s VR efforts are not dead. Its CTO appears to confirm Quest 4 is on the way and that the company is still pouring resources into VR.

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Virtual, Mixed, and Augmented reality; the headset competition is heating up, and there are more options than ever before. Why now may be the time you take the immersive headsets seriously.

Guide AI for Marketing: a Practical Guide to Getting Started The perfect tool for marketing leaders who want to start smart and scale confidently Read now Guide The Software Industry’s Guide to ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

Last November, e-commerce giant Amazon launched its Virtual Holiday Shop - a VR-augmented online shop using immersive 3D technology to offer an enhanced shopping experience. Customers could navigate ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Chelsea Hylton is a web producer for CBS Los Angeles. An Inglewood native, Hylton has her master's degree from USC. She covers local breaking news across the Southern California region. Before joining ...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

NVIDIA Corporation (NASDAQ:NVDA) is one of the biggest augmented reality and VR companies in the world. For example, NVIDIA Omniverse Avatar is a platform that allows users to create and animate ...

The global augmented reality and virtual reality in healthcare market is poised for rapid expansion, projected to grow at a robust compound annual growth rate of nearly 30–35% over the coming years.

Weather forecasts are moving to a new state of the art with KPIX's introduction of augmented and virtual reality views of the Bay Area's microclimates. Beginning Sept. 1, the station will roll out its ...