Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...
Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the ...
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Artificial Intelligence, Augmented reality, Blockchain, Customer Experience, Data-Driven Decisions, Future of retail, retail ...
Autumn is an associate editorial director and a contributor to BizTech Magazine. She covers trends and tech in retail, energy & utilities, financial services and nonprofit sectors. Experiential retail ...
White Castle is trying out the augmented reality marketing trend for the first time, with the burger brand’s partnership with Borderlands: the Lionsgate film adaptation of the popular video game ...
TEANECK, N.J.--(BUSINESS WIRE)--Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology, orthotics and comfort footwear, today announced the expansion of its leading kids’ shoe ...
Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...
Augmented reality isn't a gimmick anymore, it's becoming an everyday reality. As shopping habits evolve in 2025, AR is emerging as a key driver of engagement, blending the digital and physical to ...
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