Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren Kaniel – the investment ...

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon, AppsFlyer is one of the leading marketing attribution platforms that ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs. AppsFlyer focuses on mobile measurement, attribution, and data ...

Gaming apps are getting better at beating install fraud. Just 3.8% of paid installs are fraudulent among gaming apps, according to research published by AppsFlyer on Tuesday, compared with 32% of ...

Building and maintaining customer loyalty will be a top priority for marketers in the golden quarter according to AppsFlyer’s new State of eCommerce report SAN FRANCISCO, July 16, 2024--(BUSINESS WIRE ...

OpenAI is integrating with AppsFlyer, a mobile attribution and marketing analytics platform, to bring in-app measurement to ChatGPT ads, giving brands visibility into installs, in-app purchases, and ...

Apps are big business. The global market is projected to reach $407.31 billion by 2026, growing 18.4% year-over-year, according to Allied Market research. Yet back when AppsFlyer was founded in Israel ...

AppsFlyer said in its mobile advertising report that Apple Search Ads tripled market share since the first half of 2020, even as other companies hurt as Apple shifted priorities from targeted ...

Mobile attribution and data analytics provider AppsFlyer released its first The State of App Retargeting report, which analyzed retargeting campaigns worldwide across multiple application verticals.

Gaming apps will boost their spending on app install ads 40% to $30.9 billion this year from 2019 as the mobile gaming market and competition surge. Ad spending will keep growing to $39.4 billion next ...