Whether you believe the hype or not, virtual reality is here. Billions of dollars are being spent on vr headset development, vr content creation, and getting users to adopt the technology. The content ...

Pearl, the seventh interactive experience in Google’s Spotlight Stories program, premiered last month on YouTube’s 360-degree player and the Google Spotlight Stories iOS app (both of which are ...

Even after a 25-year animation career, I can still remember the exact moment that I decided to become a professional animator: It was at an all-night movie marathon of Ralph Bakshi films. While ...

Mega retailer Walmart and DreamWorks Animation are teaming up to let fans take flight alongside Hiccup and Astrid in a an exclusive, first-of-its kind immersive V-commerce activation tied to the ...

With the SIGGRAPH confab underway August 9-13, we thought it would be a good time to spotlight some of this year’s buzzy VR titles and catch up with the brilliant creatives who have been raising the ...