ChatGPT appears to drop UTM tracking, making AI referral traffic harder to measure

ChatGPT’s apparent removal of UTM tracking parameters could cause AI referral visits to appear as direct traffic, making ...
Search Engine Roundtable

ChatGPT Updates To Improve Tracking In Analytics With More UTM Parameters

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM ...

OpenAI Drops UTM Parameters From ChatGPT Results (GPT-6)

OpenAI seems to have removed or replaced the UTM parameters it placed on links within the ChatGPT results. This makes it harder to know if a click came from ChatGPT versus some other platform. This ...
JD Supra

It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the ...
Practicalecommerce.com

Google Ads: How to Set Up Account-level UTM Parameters

UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is ...