Every generation arrives with its own cultural wiring, but Gen Alpha is the first to grow up in a world where interactivity isn’t a novelty, it’s the default. They learned to swipe before they could ...

The General Motors Alpha 2 platform, otherwise written Alpha II, is an automotive vehicle architecture designed to underpin compact and mid-size vehicles with a longitudinal front-engine, rear-drive ...

Gen Z is heading for its flop era. While they currently dominate the cultural conversation and are considered the coolest demographic, Gen Z is soon set to be usurped by members of a younger ...

Generation Zalpha is a major target for marketers because of its talent and its spending power. A combo of Generations Z and Alpha, Zalpha includes anyone born after 1996. There are key differences ...