FRISCO, Texas -- Even with a cracked phone screen, Alex Lee can reach millions with a Twitter selfie. Within 27 seconds, that tweet had 673 favorites. The Frisco 16-year-old, dubbed #AlexFromTarget, ...

From CNN to ABC, everyone seems to have fallen for #AlexFromTarget, which started last week when a teen posted a video of Alex Christopher LaBeouf, a Target employee, working at a cash register.

OK, I give up. Maybe I’m too old, or too dumb, or too self-centered (feel free to stop me at any time), but I just don’t get the Alex from Target story. For those of you who may be nearly as old, dumb ...