Oh Kate Upton, what have you done? While magazines have airbrushed pounds off models and celebs for years, to the consternation of many, the latest trend in the editorial and advertising world is ...

Here's a trend that took us by surprise: Magazines are evidently airbrushing models to look fatter. It's called "reverse retouching," and more Photoshop pros are adding a little extra padding to arms, ...

The line saw a nine percent rise in sales revenue (Picture: Instagram/Aerie) An American fashion label has seen a marked increase in profits just months after announcing it was to stop airbrushing its ...

Shoppers have praised the high street giant for its 'refreshing' approach H&M’S bikini models are proudly showing off their stretch marks, scars and hairy arms – and shoppers are absolutely delighted.