Hélène Queriault is Addict Mobile VP of Ad Operations, the first 100% profit-oriented mobile media agency. One may think creating content for mobile advertising is easy when you already master visuals ...

As the old saying goes, "a picture is worth a thousand words." In the modern world of marketing, this couldn't be more true. With the rise of social media, businesses have had to adapt their marketing ...

Citations: Cerf, Moran, Samuel barnett. 2018. Few and far between: identifying measures of advertising visuals that correlate with neural engagement and sales. Advances in Consumer Research.