Companies need signage for their storefronts, events, and to market their services, which is something you definitely know as the proprietor of a sign-making business. The question is how to attract ...

If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition.

Is digital signage the next touchpoint on your radar? We've spoken to marketing experts about their insights into digital signage marketing. From voice-activated devices to in-store kiosks, ...

It wasn’t long ago when digital signage was being sold as a way to reduce printing costs, and to update information in a timely manner. Digital panels were essentially very expensive posters. Recent ...

As a longtime collector and dealer of antique advertisements and signs—what I like to call “rusty gold”—I can tell you there’s more to them than just the name of an old business. As a child growing up ...

The RSA security conference, held this week in San Francisco, is always a kind of Super Bowl for marketing people. This year, with a booming economy and industry fueling spending, vendors at RSA put ...

Vintage advertising signs are slices of history. Usually attractive, with bright colors and instantly recognizable branded designs, they can also hold an attractive resale price. There are many ...