A political action committee with ties to Gov. JB Pritzker launched a “seven-figure” ad campaign Friday backing his two-time ...

The fitness chain’s new marketing push features strange AI imagery juxtaposed with real-life fit people in a campaign called ...

Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to return ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by ...

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No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Marketing campaigns are an effective way for businesses to get the word out about an upcoming launch. The right campaign at the right time can propel a small business’s offerings and even potentially ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.