WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...

Yahoo Advertising said it will launch Yahoo Backstage, which will give Yahoo demand side platform advertisers a direct path to premium publisher inventory. Yahoo Advertising said more than 100 ...

Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement. If you’re ...

Yahoo’s new Ad Interest Manager, now available in beta, may in its present form create more questions than it answers. From the information it offers, users may have a hard time figuring out what ...

NEW YORK--(BUSINESS WIRE)--Yahoo Advertising, the advertising division of Yahoo, today unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining ...

NEW YORK--(BUSINESS WIRE)--Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With ...