How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

Brokerage advertisements used to be all about the firm: “When E.F. Hutton speaks …” But these days — call it the age of scandal — brokerage ads are all about the client. “A few years ago, companies ...

As part of the international deployment strategy of the brand’s marketing efforts, General Motors has just launched Chevrolet‘s most recent ad slogan in Chile. The automaker launched the new global ...

Everything is better with bacon, and the same is true for the new addition to the Iowa Pork Producers Association viral ad campaign "Purchase Moore Hamann Bacon." The IPPA has settled on another ...

Every year, companies spend millions of dollars for just a few seconds of airtime in hopes of getting consumers attention—and ...

A federal jury in Massachusetts has awarded $38.9 million to Sonate Corp.’s Vegadelphia Foods after finding Beyond Meat Inc. guilty of trademark infringement. Vegadelphia said Beyond Meat’s slogan, ...

"From the moment Subaru of America - in an effort to counter flagging car sales - set out to select a new agency, throwing its $75 million account open to competition, Randall Rothenberg, formerly ...

This weekend’s slogan is going to be a little harder. The automotive manufacturer is not the traditional “buy at your local dealer” kind of car. This one was a little different. It was a little ...