Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

The act of politically grouping all non-heterosexual and non-cisgender people into the acronym LGBT is an act of exclusion. The acronym has expanded to LGBTQ or even LGBTQIA, in an attempt to be as ...

In downtown Washington, D.C., in a gleaming new WeWork building that’s still mostly uninhabited, one office suite is occupied by a nonprofit called Acronym, a left-leaning digital consultancy whose ...

As humans, we label everything. We have this pesky need to categorize ourselves and others — it helps us make sense of the world and our place in it. We use labels to denote our place in our families, ...

The use of acronyms to name clinical trials is increasingly popular yet controversial. 1,2 We evaluated whether the naming of a trial with an acronym is associated with a distinctive effect on ...