Whether you shop at Abercrombie & Fitch or not, chances are you've at least been overwhelmed by the cologne and pop music that wafts through its doors and permeates throughout the entire mall.

Abercrombie & Fitch is wiping the slate clean, literally. The brand has been very public about their rebranding: moving away from ads that featured models in varying stages of undress — and ushering ...

Bye-bye beefcake, hello inclusivity. Abercrombie & Fitch today will unveil a new global campaign for Fierce, its men’s fragrance, that is a reflection of the company’s ongoing transformation to better ...

Brittany Mahomes recently gave fans a masterclass in WAG fashion, donning a cute Chiefs minidress for an Abercrombie ad. On Monday, November 24, the co-owner of the Kansas City Current took to ...

Abercrombie and Fitch is known for its racy ads for adults, now some say they went too far by trying to sell push-up bathing suits to young girls. The push-up tops are made for girls as young as ...

Abercrombie & Fitch Co., which once eschewed advertising and counted on its ’90s cool to sell clothes, is stepping up marketing in a bid to win back teens. The company debuted its first television ...