Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint cans, a ...

Apple did not read the room on this one. Apple did not read the room on this one. is a tech editor, her work has also appeared in Gizmodo, the WSJ, and Wired. Credit where it’s due: the commercial for ...

Just a couple of days ago, Apple announced its most powerful line of iPads, the Apple M4-powered iPad Pro. This is a device that’s truly a powerhouse and a boon for creators. However, many creators ...

CUPERTINO -- A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every ...

Is it true that all press is good press, or is Apple's latest iPad ad — involving a different kind of press — a poorly timed misstep that could actually cost Apple the business of AI-weary creatives?

Here is a nonexhaustive list of objects Apple recently pulverized with a menacing hydraulic crusher: a trumpet, a piano, a turntable, a sculpted bust, lots and lots of paint, video-game controllers.