Tourism New Zealand has just launched its rejuvenated global brand campaign, bringing the iconic 100% Pure New Zealand to the front and center with a powerful invitation – Fi | Discover 100% Pure New ...

When 100% Pure New Zealand was launched in 1999, it was the first time New Zealand had one message in all of its tourism markets around the world.

Recently, New Zealand has struggled to protect its environment from corporate giants. In 2013, the “100 Percent Pure New Zealand” brand was made a farce when dairy company Fonterra, the country’s ...

Tourism New Zealand’s 100% Pure New Zealand brand has been running for over 25 years and is one of the world’s longest-running destination marketing campaigns.

New Zealand's green claims are pure manure: Country's food scares and poor environmental record at odds with '100% Pure' slogan Despite marketing claims, New Zealand has a poor environmental record ...

100% Pure New Zealand will be monitoring #DoSomethingNewNZ on social media until the end of February, selecting ten creative kiwis who have shared something new to reward with $500 domestic travel ...

Tourism New Zealand has introduced a new branding campaign '100% Pure You' on the back of its long running marketing message '100% Pure New Zealand' since 1999.

The campaign, which debuted in Australia, includes television commercials, online banner ads and a new ‘100% Pure You’ tagline that, over time, will be used for all Tourism New Zealand ...

A Kiwi dairy company has been busted for falsely claiming its products were “100% pure New Zealand”, despite using butter imported from India. Dairy firm Milkio Foods Limited was fined US ...

100% Pure New Zealand has been used to promote New Zealand as a tourism destination since 1999. Last November, New Zealand was ranked the third strongest country brand in the world by FutureBrands ...