Many people have opinions on who the greatest player of all time (GOAT) is. Red Auerbach, the legendary coach with the second ...

Red Auerbach's coaching philosophy was simple: Only one statistic mattered. At the end of the game, he wanted the number next to his team to be greater than that next to his opponent.

With Red's guidance and knowledge, the Celtics continued to win. In 1968 and 1969, the Celtics added two more titles. After a down period in the early 1970s, Auerbach restructured the team, adding ...

Red Auerbach, the greatest coach in the history of the National Basketball Association, died last week. Auerbach led the Boston Celtics to nine NBA championships, including an amazing eight ...

Red Morrison, Bob Cousy, and Red Auerbach react from the bench during the Boston Celtics game against the Minneapolis Lakers on Dec. 20, 1955 at Boston Garden. Bettmann via Getty Images Red ...

As he lit one of his characteristic cigars while pondering a question during a 1983 interview, Red Auerbach reflected on a pearl of personal wisdom that — given his history — may have felt ...

Auerbach wanted to make a deal with Jerry Colangelo, owner of the Phoenix Suns, but Red’s lawyers were unreachable. “They were on the ski slopes, and in 1972 you might as well have been on the ...

Charles Barkley slammed Mark Daigneault for overthinking his Game 3 rotations, saying the Thunder coach is acting like he’s ...

As the head coach, general manager and president for the Celtics, Red Auerbach won 16 NBA championships. Whether he was leading star-studded rosters on the sideline or constructing them from the ...

Red Auerbach, the legendary coach with the second-most NBA championship titles, was no different. Many people have opinions on who the greatest player of all time (GOAT) is.

"And he was about the proudest man in the world," says Paul Silas about Red Auerbach on ESPN Classic's SportsCentury series. Red Auerbach's coaching philosophy was simple: Only one statistic mattered.