At the 4th Annual Rare Beauty Mental Health Summit, in honor of Mental Health Awareness Month, Selena Gomez opens up about ...

Ask anybody who is even slightly interested in make-up about the buzziest brands, and Rare Beauty will rank highly. It’s considered one of the best celebrity beauty brands on the market—a contentious ...

This blush is an affordable alternative to Rare Beauty’s £23 formula - The No7 blush is £10 cheaper yet just as good ...

Selena Gomez’s makeup routine is totally achievable at home. Gomez, 32, took to Instagram on Monday, May 19, to share her ...

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world ...

Brands are turning toward the publishing platform to connect with customers. It could be the next frontier of social.

That sentiment is baked into the DNA of Rare Beauty, the brand founded by Selena Gomez to challenge unrealistic standards and offer a more authentic approach to beauty. It’s all about makeup ...

Selena Gomez’s Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles. “When I launched Rare Beauty, I wanted to create a brand with a greater meaning and a ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...