A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise, is affixed to a customized Pokémon card and enclosed in a box.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

As you can see, people are willing to pay a lot for Pokémon items. According to Forbes, the earliest version of Pokémon trading cards can fetch a high price—sometimes over $300,000. Charizard, in particular, is one of the franchise’s most popular characters.

A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $87,840. The Goldin auction house listed the snack as sold on Sunday.

Goldin declined to share who purchased the pricy Cheeto but says that people from all over the world visited its website to watch the auction, which ran for nearly a month. “Gol

Shaped like the character Charizard, and nicknamed Cheetozard, the uniquely shaped spicy snack was sold for $87,840 by Goldin Auctions.

It’s a Flamin' Hot Cheeto that resembles the character Charizard. Nicknamed “Cheetozard,” someone bought this spicy snack for $87,840. It was discovered sometime between 2018 and 2022 before Goldin Auction House sold the item.

A viral Pokémon-shaped Cheeto nicknamed "Cheetozard" sells at auction for over $87,000 — and it's not even the most expensive Cheeto to be sold.