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Barbie, OpenAI and Mattel

Barbie's about to get a brain — and it's powered by OpenAI

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Reuters on MSN · 2d

Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Los Angeles Times on MSN · 3d

AI toys and games? Barbie maker Mattel teams up with OpenAI to create new products

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

3don MSN

OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

2don MSN

Would you buy your child a ChatGPT‑powered Barbie? I’m queasy at the prospect of a real‑life Small Soldiers scenario

Mattel is partnering with OpenAI to build AI‑powered toys, which might lead to some amazing fun, but also sounds like the ...

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