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Nike, Kim Kardashian and SKIMS

WWD on MSN · 8h

Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million

Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,

Rolling Stone on MSN · 22h

America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims

The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025

Newsweek on MSN · 2d

Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.

3don MSN

Nike is in a slump. It’s hired Kim Kardashian to help

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

Hosted on MSN1d

‘Proud of You Bestie’ — Kiyan Anthony’s Mom La La Shares Reaction to $1.7B Worth Kim Kardashian’s Brand Collab

Kim Kardashian recently inked a multi-billion dollar deal with American sportswear giant Nike for her brand Skims. Following ...

2d

Kim Kardashian frolics on the beach wearing leopard-printed bikini for mystery photoshoot

The “Kardashians” star, 44, was spotted shooting a mystery campaign on a beach in the Bahamas Tuesday. Kardashian stripped ...

3d

Nike Shares Edged Up After Partnering With SKIMS To Boost Innovation And Style

Nike (NKE, Financial) partners with Kim Kardashian's SKIMS to launch an exclusive collection targeting the athleisure market.

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