With the publicity machine behind Stranger Things starting to ramp up ahead of the final season, the show re-entered the ...
The Dodgers won their second straight World Series, having dispatched the New York Yankees in five games last year. Catcher ...
As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over audience measurement is not going away. Enter VideoAmp, one of the leading “alternative” currencies ...
Paul Ballew, Chief Data & Analytics Officer at the NFL, took multiple shots at Nielsen on Tuesday, accusing the ratings giant of “under-counting” viewership for many of the league’s game telecasts. In ...
The veteran advertising exec for Netflix, Snap and Hulu will work with partners at the traditional TV and digital ratings ...
Nielsen tells a judge there’s “no emergency” in Cumulus Media’s antitrust suit, calling it “a contract negotiation masquerading as an antitrust case.” ...
Disney's carriage fight with Google's YouTube TV is beginning to create some issues for some of the company's most popular ...
Advertising executive and former IAB chair Peter Naylor is joining Nielsen in the newly created role of Chief Client Officer.
Ubiquitous measurement of YouTube ad campaigns gives unprecedented view of ad performance and delivers comparability ahead of Nielsen ONE NEW YORK, Oct. 4, 2022 /PRNewswire/ -- Nielsen's "always on" ...
Nielsen has tapped Peter Naylor as its first chief client officer.