A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $87,840. The Goldin auction house listed the snack as sold on Sunday.

Just don't eat it! Pokémon fans may recall how coveted those holographic Charizard trading cards were as kids, but apparently, a Charizard Cheeto is more precious.In late 2024, a 3-inch-long Flamin' Hot Cheeto went viral online for its likeness to the third evolutionary phase of the fire-based starter Pokémon of Gen 1,